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BUILD LASTING RELATIONSHIPS WITH CUSTOMERS USING THESE 13 TACTICS

Customer retention and satisfaction are crucial for every company's success. If you want to increase sales, you’ll have to prioritize your relationships with consumers.

Why CX Measurement is Biased and How to Fix It

My car recently came due for servicing, which ultimately delivered a rather interesting experience. I took the vehicle to the service center on the designated day, but several...

Luxury brands need to pivot from push to pull in advertising

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8 percent of their revenue into funding advertising initiatives.

Luxury brands and advertising budgets: a redirect needs to happen

In the United States, for example, luxury brands invested more than $5 billion in advertising last year, a significant portion of overall marketing expenditure.

Why luxury retail KPIs and incentive schemes need a makeover

In luxury retail these days (or any retail, for that matter), it all seems to be about the internet and Millennials, doesn’t it? Retailers would tell you that digital technologies...

Luxury brands must rethink how they measure customer satisfaction

Any marketing manager would probably agree that a brand that does not measure its customer satisfaction is like a surgeon operating in the dark...