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News

Luxury brands and advertising budgets: a redirect needs to happen
Apr 2, 2018

In the United States, for example, luxury brands invested more than $5 billion in advertising last year, a significant portion of overall marketing expenditure.

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Why luxury retail KPIs and incentive schemes need a makeover
Mar 7, 2018

In luxury retail these days (or any retail, for that matter), it all seems to be about the internet and Millennials, doesn’t it? Retailers would tell you that digital technologies...

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Luxury brands must rethink how they measure customer satisfaction
February 25, 2016

Any marketing manager would probably agree that a brand that does not measure its customer satisfaction is like a surgeon operating in the dark...

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