Christophe Caïs


About Christophe

Christophe Caїs is the founder and CEO of the CXG. He has lived and worked in the most cosmopolitan cities of France, China, UK, Spain, the United States and now the Middle East, launching, leading and advising some of the most recognized luxury names in the world. His career as an inexhaustible entrepreneur began in France, 1993, where co-founded one of France’s most successful luxury fashion brands, growing it throughout Europe, Asia and USA. He is a customer experience visionary, luxury industry expert and thought-leader published in Forbes, Luxury Daily and Customer Think.

About CXG

Christophe founded and launched CXG, bringing together three leading customer experience agencies. CXG help brands deliver their promises. Headquartered in Dubai, CXG works with more than 200 premium and luxury brands across 70-plus countries, and has 150+ full-time staff in 11 offices worldwide.


Born in China in 2006, we are proud to celebrate our 15 year anniversary! From winning our first client back in 2006 to celebrating over 180 partnerships today, None of this would ever be made possible without the exceptional people. From CXG to our teammates, our clients and beyond, thank you!



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Equitable Sales Commission Systems For Successful CX

I had an exceptional retail experience at the Apple Opéra store in Paris a few years ago. At the time...

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Will The Luxury Sector Embrace The Metaverse?

Despite being in its early stages, the metaverse is getting a lot of attention for its significant potential and substantial rewards...

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"Customer Experience is the next battleground. The Customer Experience Group provides a reliable and effective platform to help premium and luxury brands elevate customer experience.”

Christophe Caїs


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